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Advertising's Newest Enemy Is The Legion Of Freelancers The Agencies Laid Off

Will Burns Now keep in mind Barb spent 20+ years in account management (and ultimately, as a partner) at Arnold Worldwide. She knows how agencies work. For Taza she found another way. A pitch, but only for freelancers. No agencies allowed. I asked her why agencies weren't invited. She said, Part of this is driven by the last two RFPs I did when I was consulting -- one was an agency RFP and one was with freelance teams. I saw agencies from a new light. Painfully slow, all blah blah blah, expensive and really stuck in time. The freelance teams were nimble, ridiculously smart and talented. We made a decision even if we did have a lot of money, no agencies.

For the original version including any supplementary images or video, visit https://www.forbes.com/sites/willburns/2018/06/19/advertisings-newest-enemy-is-the-legion-of-freelancers-the-agencies-laid-off/

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